Apple has flipped the switch on its iAds platform, which means you’re going to start seeing a new form of advertisements showing up in iPhone apps.
At first glance, the ads look a lot like ads from other networks. It shows up as a small banner at the bottom of a free, ad-supported app. But when you click on the ad, it opens immediately without dumping you into a web browser. Interactive ads can work pretty much like native iPhone apps, allowing you to watch videos, tap on interactive elements, or interact by swiping or shaking.
One of the first ads is for the Nissan LEAF electric car. You can check out a video demo after the break.
The new iAds platform only works on iOS 4, which means if you haven’t purchased an iPhone 4 or upgraded your existing iPhone or iPod touch, you won’t see the new ads.