Borders is the latest company to enter the eBook space, and Borders is doing it in a pretty big way. The company launched a web-based storefront today. And after introducing a new iOS app a few weeks ago, Borders today launched mobile apps for Android and BlackBerry devices.
I’d probably be a lot more excited about all of this though, if it weren’t for the fact that the web store is powered by Kobo… which has already been offering mobile apps for iOS and Android since mid-June.
The good news is that Kobo has more than 1.5 million titles in its library with thousands of free eBooks among them. The Borders mobile apps are virtually identical to the Kobo apps. The biggest difference is that the Borders versions have the Borders logo. But like the Kobo app for Android which I checked out last month, the Borders app lets you browse for books by lists or genre, search for books, and of course read books. The apps also synchronize with your account, which means you can put down one Kobo device and pick up reading an eBook where you left off on another device.
As an added bonus, one of the lists available for your browsing pleasure is “Can’t Get These in iBooks,” a list of books that are not available through Apple’s new eBook store.