Barnes & Noble has offered an eBook reader for iOS touch for a while. But the company’s eBook strategy was starting to look a bit schizophrenic, with a Nook device available online and in-stores, Nook software for Google Android, but Barnes & Noble eReader-branded software for the iPhone, iPod touch, and iPad.

Today Barnes & Noble is launching a fresh start, with the introduction of Nook apps for the iPad, iPhone, and PC.

The new strategy isn’t just about changing the names. The new apps also share some of the key features you’ll find on other Nook devices. That includes the ability to “lend” books to other Nook users.

There are also new features that are specific to each version. For instance, the iPad version has in-app content ratings, while the iPhone version includes cover art and text that’s customized for the iPhone 4 Retina display. Both the iPhone and iPad versions also let users customize their themes.

The Nook apps will synchronize your settings across multiple devices, allowing you to start reading a book on an iPhone or iPod touch — or even an Android phone, and pick up where you left off on an iPad since all of your Nook apps will remember the last page read on any device.

The new Nook apps for iPhone and iPad are available as free downloads from the App Store.

Brad Linder

Brad Linder is editor of Liliputing and Mobiputing. He's been tinkering with mobile tech for decades and writing about it since...

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