Jolicloud is a company that offers an operating system for netbooks and other computers called Joli OS. It’s designed to blur the lines between desktop apps and cloud apps by letting you install native Linux software such as LibreOffice or web-based apps such as Google Docs. Your data is synchronized to the cloud and you can actually access your desktop from any computer with a web browser.
My guess is that the new app will be a sort of launching pad for web apps, much like the Joli OS user interface. If you’re run Joli OS on a laptop or desktop computer, you may also be able to manage the native apps installed on your computer from the mobile app and synchronize photos or other media between devices.