There are over half a million iPhone, iPod touch and iPad apps available from the App Store — and finding the perfect one for your needs can be a bit tough. Apple is hoping to make things easier with the acquisition of Chomp, a company that currently offers app discovery solutions for iOS and Android.
Right now it’s easy to find popular apps in the App Store, or featured apps. But Chomp focuses on personalized results, informative app reviews, and other information to make it easier to find apps you might want to use.
Chomp currently has a deal with Verizon to provide app search for Android devices. It’s likely that deal will dissolve after Apple integrates the Chomp team into its iOS team… and the standalone Chomp apps for Android and iOS might disappear too.
But the good news for iOS users is that the move could mean an easier-to-browser App Store experience.
via TechCrunch, All Things D, and Bloomberg Business Week
