Mobile game developer Gameloft has launched a new app store for its Android titles. It’s called Gameloft Live, and if that sounds a lot like Xbox Live, there’s good reason.
Like Xbox Live, the new Gameloft app isn’t just a store for buying and downloading games. It’s also a social hub that lets you send messages or chat with your friends, invite them to play games, or share your achievements. You can also create custom avatars for you account.
This isn’t the first time the company has taken inspiration from outside. Many of the top Gameloft games are blatant rip-offs of other titles. Order and Chaos, for instance, is a World of Warcraft clone, Eternal Legacy draws heavily from Final Fantasy, and NOVA is basically Halo for Android.
Even if you don’t care about the social aspects, Gameloft Live might be worth checking out. The company promises to offer exclusive discounts to members, and the service should make downloading and installing Gameloft titles on an Android device a little simpler. Some of the company’s many games aren’t available in the Android Market.