The Amazon Appstore is a place to download apps for Android phones and tablets. It’s the primary app store that ships with the Kindle Fire, but you can also install the store manually on most other Android devices in order to keep your apps synchronized between devices, take advantage of sales, download the free app of the day, or use other promotions.
Up until now the Appstore has only been open to US customers. But now Amazon is starting to roll out the service in selected European countries.
The Appstore is now open in France, Germany, Italy, Spain, and the UK. Users in those countries can download the app store to their mobile device to get started.
I also wouldn’t be surprised if this means Amazon’s next Kindle Fire will be available in those countries at launch.